What Is User Research, and What Is Its Purpose?
User experience research is the systematic investigation of your users in order to gather insights that will inform the design process. With the help of various user research techniques, you’ll set out to understand your users’ needs, attitudes, pain points, and behaviors (processes like task analyses look at how users actually navigate the product experience—not just how they should or how they say they do).
Nearly 90% of users don’t return after a bad experience.User research, or UX research, is an absolutely vital part of the user experience design process.
Userlytics helps optimize UX with leading user testing tools to improve your platform’s usability and profitability.
Run moderated, unmoderated, or quantitative studies on any device using your participants or our global panel of 2 million testers.
Capture every detail, from non-verbal cues to AI-driven sentiment analysis, and uncover insights quickly.
One-stop shop for all your UX research needs
The only platform you’ll need to uncover user insights
Unlimited Access
Find your target audience with narrow incidence rates thanks to our proprietary panel of more than 2 Million participants.
Unmatched Reach
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Unrivaled Expertise
End-to-end UX consulting support, including our proprietary ULX® Benchmarking Score.
Usability testing
Evaluate your product's ease of use with a wide range of testing methodologies.
Surveys
Make confident decisions by asking questions and validating your assumptions.
Market research
Talk to your target audience to understand their needs, preferences, and overall market trends.
How it works
Bring the voice of your audience into every decision.
Create a study
Create a range of usability tests using a wide variety of methodologies, or set up user interviews.
Recruit participants
You can recruit from your own network or from our panel of over 690,000 participants. Target precisely with screeners.
Uncover valuable insights
View your results to unlock powerful insights you can take action on, from strategy to execution.
All The User Research Tools You Need Are Here
Invisible observers
Empower your team with a bird's eye view. Invisible Observers join moderated studies without influencing user behavior. Gather diverse insights, spark discussions, and make data-driven decisions as a team.
Effortless Integrations
Our platform integrates seamlessly with popular prototyping tools like Figma and AdobeXD. No downloads, extensions, or juggling multiple tabs required. Start testing quickly and efficiently.
First Click & Heatmaps
See where users click first and how they interact with your designs. Our intuitive first click and heatmap tool reveals patterns and identifies areas that need improvement.
Advanced Desktop Usability Testing
Go deeper than surface-level insights. Identify pain points and prioritize improvements for a seamless desktop experience that keeps users happy.